A very unique publicity stunt for an upcoming Hollywood flick has taken the Web by storm, using remote-controlled airplanes shaped like people recently flew around New York City as a viral marketing campaign for the new 20th Century Fox movie "Chronicle", which is about teenagers who develop superpowers.
20th Century Fox called on Thinkmodo, a company that specializes in creating viral sensations to promote the movie.
Wednesday, February 1, 2012
superheroes are real (three people spotted flying over new york city)
5:17 PM
Babyrina
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