Friday, January 20, 2012

Kasseem Dean aka Swizz Beatz

6:37 PM

Babyrina

Kasseem Dean (born September 13, 1978) better known by his stage name Swizz Beatz, is an American record producer, DJ, rapper and painter. At the age of 17, he gained attention in the hip-hop world through his friendship with rapper DMX. Grady Spivey and rapper Cassidy helped launch his label Full Surface Records. He is married to Contemporary R&B superstar Alicia Keys and has one child with her, as well as three other children.

He was raised by his mother in the South Bronx, where he spent most of his childhood.
This was where he first encountered Hip hop and began deejaying. He began deejaying after he got some equipment from his stepfather and his uncles. He later relocated to Atlanta as a teenager due to having too many fights at Harry S. Truman High School; there he started to work for his uncles, Joaquin and Darrin Dean, who were co-CEOs of the Ruff Ryders label. Forgoing the practice of using samples, he mostly used the Korg Trinity and Triton Keyboards and tried to accentuate the performance aspect of his music.

With his uncles (Chivon, Dee, and Waah Dean) involved with the Ruff Ryders label, he began to produce tracks at the age of 16. He sold his first beat at 17 which became DMX's hit single "Ruff Ryders' Anthem". In 2001 at the age of 23 he established his own record label, Full Surface, in a joint venture with Clive Davis of J Records. The first artist signed was Philadelphia-based rapper Cassidy.

But it was not until Swizz's first compilation album, 2002's Swizz Beatz Presents G.H.E.T.T.O. Stories, that he started to get notices for his production style and interesting ideas and Cassidy began to get attention. He released two singles "Guilty" and "Bigger Business", both charted on the Hot R&B/Hip-Hop Songs and were accompanied by music videos. Swizz Beatz along with being associated with Ruff Ryders & Roc-A-Fella Records, began to produce for artists from labels such as Elektra Records, Atlantic Records, Epic Records, Def Jam Recordings, and Bad Boy Entertainment and his career largely grew from that point.